The Secret To Staying Out Of Google's Supplemental Index

To Generate sales and traffic on your website you must stay ahead of your competition in the search engines. To have the honor of staying above your competition, you will need to keep your website from being filtered into Google's Supplemental Index. The secret to staying out of the supplemental index is making sure Google does not filter your content as "duplicate content". The top web design firms like Reichel Graphic Design & Website Design (402.421.0166) understand how to keep your website out of the supplemental index.

Top website designers understand that the search engines interpret duplicate content from internal and external sources. When Gary Reichel, owner of Reichel Graphic Design, was asked about how he prevents internal duplication he explained,

Internal duplication can happen when a website uses a content management system. These are sites where the website owner can log-in to an administration area and update the website. These type of sties are great, but when a content management site is built, one important consideration is to keep the page titles unique, meta tages unique and original content. Too many designers and developers do not consider this, and sadly the website is finished (put online) and nobody ever finds the site, or it is low in the rankings. Our websites use short unique urls and custom 404 pages that will prevent this type of problem.

External content duplication can effect all websites, but the e-commerce online store can suffer without the site owner's understanding. Gary explained the situation,

Many times external duplication can inadvertently effect an e-commerce site. Many e-commerce sites rely on descriptions from a manufacture. The descriptions may already be online, so when the search engine crawls the e-commerce site it finds the descriptions that have already been found on other websites. As a result, the site may still show up in the search engines, but it is below the completion. The low ranking is a result of being indexed in a "supplemental index". Being low in the search engines will cut deeply into an e-commerce stores revenue leaving store owners in a costly position. Eliminating this problem is primarily about informing the store owner before they start uploading product descriptions.

The secrets to staying out of Googles Supplemental Index is simple, use original content. Also, hire a website designer that understands the potential problems with web pages that are created using a content management system. Always keep in mind the search engines will reward those websites that offer original content and in return a website will be ranked for all the world to find.